November 1, 2007

Opting out of the "deluge"

Today on Daily Kos, Markos points out that in our age of easy online communication, being politically engaged shouldn't mean being "deluged" by paper mailings.

In fact, he goes on to boldly state that "I will NOT FUNDRAISE for any candidate who does not pledge to stop direct mail" to those who prefer not to receive it.

While Markos has called upon web site vendors such as ActBlue to enable an opt-out checkbox for contributors who don't wish to be contacted via snail mail, there's good news for Campaign Engine clients today.

In the version of Campaign Engine you already have, our Form Designer allows you to add a custom checkbox to your contribute, volunteer, email signup, or any other form, by which your supporters can opt out of paper mailings. That status will be marked in their records and with every export of your list.

It's just a question of creating the field and dragging it onto your form. That's the simple approach we take to solving these real-world problems.

If you're currently a Campaign Engine client, please feel free to get in touch with any questions you may have. If you're not a Campaign Engine client -- we'll be standing by to make sure Markos will still fundraise for you.


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