The truth about cats and dogs
Trashing Carly Fiorina's campaign site just doesn't get old. Politics Magazine is out with a new piece, quoting yours truly.
Ben Schaffer, the president of Media Mezcla, a Democratic online media firm, immediately noted "the absurdity that is her website."
"Fiorina parallels her campaign to the eternal struggle between cats and dogs," he went on. "She also seems to be suggesting that if you like cats and night then move along, you're probably a Democrat."
What's weird about this site is not that it has technical problems, as some have suggested. Sure, it does lack content and graphically resembles a Macy's circular. But I was most surprised by its lack of strategy. That there is no compelling reason for her candidacy is not surprising, but it's surprising they didn't try to come up with one anyway.
The closest they get is some idea that the election is about "good vs. bad" -- and while many politicians do see their own advantages in this simplistic way, few of them are naive enough to think that's a sufficient message.
