Your email communications are only effective if they’re getting through to your supporters. Our Email Scrubber analyzes your mailing lists to make sure there are no invalid or undeliverable addresses. If it finds a bad address, it automatically fixes it based on common data entry or typographical errors. Or if it’s just too broken, it shows it to you for manual correction.
If an address is valid but still not working, it probably means it’s time to update your record for that supporter. Campaign Engine identifies these bouncing addresses so you can follow up with the supporter.